# Paris Hilton's Unexpected Withdrawal from Musk's X Platform
Written on
Chapter 1: An Unexpected Decision
In a surprising turn of events, Paris Hilton’s entertainment venture, 11:11 Media, has opted to withdraw its exclusive advertising campaign from “X,” the social media platform owned by billionaire Elon Musk. This move aligns Hilton's company with a growing trend among brands choosing to distance themselves from “X,” previously known as Twitter, amid rising concerns over anti-Semitic content circulating on the platform and remarks made by Musk himself.
“11:11 Media has decided to promptly retract its campaign from the platform,” stated Bruce Gersh, the company's Chief Executive Officer and President.
Section 1.1: The Context of the Withdrawal
The timing of this decision is particularly striking given that Linda Yaccarino, the CEO of “X,” had only recently announced a significant promotional partnership with Hilton’s organization. Yaccarino described this collaboration as a long-term “official partnership,” aimed at creating “a platform for new initiatives in video, live business, and more.”
Subsection 1.1.1: Implications of the Partnership
Despite Hilton’s company stepping back, she continues to maintain an active presence on the platform, boasting over 16.6 million followers.
Section 1.2: Growing Challenges for Musk
The decision by Hilton’s entertainment company to withdraw follows a wave of other major brands, including IBM, Apple, Disney, Viacom, Comcast, and Warner Bros., which have also pulled their advertisements from “X.” These withdrawals come in response to concerns about the visibility of extremist content appearing alongside their ads, as well as Musk's controversial remarks.
Chapter 2: The Fallout from Musk's Comments
The backlash against Musk intensified when the White House condemned him for suggesting on “X” that Jewish individuals promote “anti-white hatred.” This comment followed a post claiming that Jews were endorsing such sentiments, to which Musk responded affirmatively.
In light of the rising tensions, a group of U.S. senators recently sent a letter to Musk and Yaccarino, accusing the platform of profiting from posts that propagate hatred against Jewish communities. In response to these allegations, Musk announced that “X” would be taking legal action against Media Matters, the organization that highlighted the concerning presence of extremist content on the platform.
Since acquiring Twitter last October for $44 billion, analysts believe the company is now valued at less than half that amount, indicating significant challenges ahead for Musk and his social media venture.