Monthly Inspiration: February 2023
Written on
Chapter 1: Seeking Sunshine
As February rolls around, I find myself yearning for a bit of sunlight. Though I embrace my British roots, is it too much to hope for just one beam of sunshine? In spite of the dreary weather, I'm excited to share this month's inspiration with you.
Section 1.1: Current Read
I’m currently delving into "Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains" by Matt Johnson and Prince Ghumān.
Description: Have you ever noticed that watch advertisements consistently show the time as 10:10? Or that fast-food chains predominantly use red or yellow in their branding? Perhaps you've seen stores perpetually advertising sales? These nuances might escape your attention, but they’ve been subtly guiding your choices for years. With every purchase, swipe, or click, marketers have become adept at predicting consumer behavior. Nowadays, brands often possess more knowledge about us than we do ourselves. "Blindsight" aims to illuminate this reality.
Subsection 1.1.1: Key Takeaway
One valuable lesson I've gathered in branding is that introducing a new behavior or habit to a customer is more effective when the communication or incentive aligns with a natural moment of psychological renewal. This includes significant milestones like birthdays or the beginning of a new year, month, or week. These moments provide an instinctive opportunity for individuals to reflect and embrace change, especially when paired with strategic marketing prompts.
Section 1.2: Inspiring Campaign
A campaign that has truly inspired me is "The Robbers Try to Steal the Bank But Do They" by LEGO.
This initiative taps into the inherent creativity of its young audience, showcases remarkable production quality, and demonstrates a bold commitment to an innovative concept.
Chapter 2: A Memorable Quote
One quote that resonates deeply with me is from Alex Hormozi:
"You don’t gain confidence by merely reciting affirmations in front of a mirror; rather, it stems from possessing tangible evidence that you are who you claim to be. Outwork your self-doubt."
Until next month, a warm welcome and heartfelt thank you to my new followers! 👋