Section 1.1: The Foundations of Clear Communication

Effective communication is crucial in both personal and professional settings. Below are some guiding principles to consider for clearer expression:

1. Arguments Before Claims: Present your reasoning prior to making strong assertions. This approach can reduce skepticism and encourage acceptance. For instance, instead of stating, "Many business models will disappear due to GDPR," consider rephrasing to, "Due to the increasing importance of GDPR and digital privacy, many business models may soon become obsolete."
2. Show the Action: Transform actions into verbs for better readability. For example, instead of saying, "The unjustified omission of an absence report is equated with absenteeism," simplify to, "If you fail to report your absence, it counts as not showing up."
3. Specify the Actor: Avoid vague pronouns that can obfuscate who is responsible for actions. Instead of using phrases like "It is possible to argue that," specify who is making the argument for clarity.

Section 2.1: Structuring Your Arguments

When making claims, ensuring that your arguments precede them can lead to greater acceptance.

For example, instead of simply declaring, "GDPR will disrupt business models," rephrase to emphasize the reasoning: "The growing significance of GDPR and digital privacy means that many business models will face extinction."

Section 2.2: Verbs Over Nouns

Clarity improves dramatically when actions are expressed as verbs rather than nouns.

Consider this transformation: "The distribution of items was aided by Bob" becomes "Bob helped distribute the items."

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Section 2.3: Clarifying Agency

Using specific pronouns can clarify who is responsible for actions. For instance, instead of saying, "One may infer that," specify your viewpoint: "I believe that..."