Crafting Engaging Medium Stories: Insights and Strategies
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The Power of Viral Medium Stories
Have you ever wondered how much a Medium article with over 30 million views and 247,000 claps could potentially earn? While many might assume it would amount to thousands of dollars, that isn’t necessarily the case. I stumbled upon a widely shared article while searching for inspiration, and the staggering number of claps and comments it garnered really caught my attention. Written by Tomas Pueyo, this COVID-19 post stands out as one of his most impactful pieces on Medium. What’s intriguing is that he chose to make it freely accessible, without a paywall.
Why would someone publish such a viral-worthy piece for free? Although I can’t speak for the author, I believe he aimed to capture the interest of healthcare professionals and organizations worldwide. This article has propelled him into discussions within the health sector, resulting in a significant increase in his following.
Medium: A Platform for All
This experience reinforces the notion that Medium is a platform for everyone. Whether you’re a paying subscriber or an unpaid reader, you’re bound to discover remarkable stories. This realization encourages me to publish content without a paywall to gauge reader engagement. While I can’t predict if my article will achieve the same level of acclaim as Tomas’s, I’ve noted that stories available for free often attract significantly more views. My friend Samra has experienced this firsthand; her free newsletters often receive thousands of reads, while her paywalled articles struggle to reach a few hundred.
Creating Content That Resonates
Occasionally, we encounter opportunities to earn considerable amounts from our writing. Producing viral content can make this a recurring reality. Here are some tips for crafting articles with viral potential:
- Identify Your Audience: Understanding who you’re writing for and their expectations is crucial. This process might take time, especially if you’re new to Medium, but it’s essential for building a loyal readership.
- Locate Your Readers: On Medium, your audience can be found through the tags you choose. For example, readers interested in health topics will gravitate towards relevant sections. Therefore, it’s vital to select your tags thoughtfully.
- Focus on Titles and Images: Both your article title and featured image must be distinctive and engaging. Avoid using the same image across multiple posts, as this can lead to reader fatigue. Additionally, ensure your titles are original and avoid replicating those of other writers.
- Cultivate Relationships: Engage with fellow Medium writers by leaving thoughtful comments on their articles, highlighting key points, and consistently giving claps. Recognizing their hard work can motivate them and foster a supportive community.
How many viral pieces do you think you can craft in a month?
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Chapter 1: Insights from Kim Russo's Medium Experience
In this chapter, we explore the journey of Kim Russo, a medium, and her unique approach to storytelling on Medium.
The video titled "Elizabeth & Elisa: Kim Russo, The Happy Medium" delves into the world of mediums and their influence, showcasing how personal stories can resonate widely and inspire others.